GRM Overseas Limited (herein referred to as "GRM"), one of India's leading basmati rice exporters and a niche consumer staples player, expanded its Direct-to-Consumer (D2C) product offerings in its subsidiary GRM Foodkraft Private Limited (GFK) by adding Ready-to-Cook Biryani Kit under its growing 10X brand portfolio. The 10X Biryani Kit is yet another product offered pan India through general and modern trade by GRM, strengthening its retail outreach. Each 10X Biryani Kit is of 337 grams, which includes Authentic Biryani Rice, Biryani Masala Paste (as per flavour), Fried Onion and Whole Spices, and is available in various flavours such as Hyderabadi, Moradabadi One Pot, Mughlai Malai, and Dindigul, providing Biryani lovers diversified options to choose from. This Biryani Kit delivers the authentic taste of age-old Biryanis and has no artificial colours or preservatives added to it. Biryani, known for its rich aroma and flavours, is a complete meal in itself and, according to a study by FICCI and PwC in 2018, has a market size of Rs 280 bn and growing in India. Out of this, the organised biryani segment has a size of Rs 30 bn providing enough growth potential and market to conquer. Biryani is favourite among India's Metro, Tier II, and Tier III cities. With its continuous rise in demand and popularity in India, the Company is optimistic about expanding this growing opportunity. Sharing his views, Mr. Atul Garg, Managing Director, said: "GRM has set very high standards in the rice manufacturing industry and is continuing to raise the bar since 1974. The Company proudly upholds its tradition of bringing world-class products to consumers and is strategically introducing various Direct-to-Consumer products with a clear focus on building its high margin 10X brand. This ready-to-cook restaurant-style biryani kit is another step towards this objective, enabling us to reach a wider consumer base in the domestic market. GRM's recent strategic investment in Tobox Ventures Private Limited (GoKhana), a Food Tech firm, will help leverage its network to market the Biryani Kit and GFK's other high-quality D2C products directly to GoKhana's corporate catering partners and their customers. With more high margin products likely to be introduced in coming quarters, GRM is well-positioned to enter into a new era of growth and to create maximum value for all our stakeholders."

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